Camellia Spivey

I made a video recently about using social media trending audio for business and why… honestly… I don’t love it. One piece of trending audio right now literally sounds like static — like radio interference. First of all — it hurts my ears. Second — the way people are using it made me start thinking about something bigger. The caption people are pairing with it is something like: “This is the sound I hear when I get advice from people who have never been where I want to go.” Or some variation...

The Video That Stopped My Scroll I was scrolling through Instagram watching random videos, listening but not really paying attention, as one does, when suddenly I heard a voice through my phone that formed a sentence that stopped me dead in my tracks. I heard a woman talking about a necklace she was making where she was using a semen sample. Yes, you heard that right — a semen sample was sent to her that she’s going to now put into this necklace. Of course, with my interest piqued, I had to...

There’s a trend I’ve seen a lot lately for content creators to try to grow their audience. The title says, “The algorithm is pushing small content creators — I’ll follow everyone who replies to this video.” There are many variations, but essentially this is a follow for follow Instagram campaign. It was a way to bait engagement on the video to hopefully grow the following. Growth Strategies of the Past This was a strategy used by many bloggers in the early days of Instagram. Often there would...